Webcast Details
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Webcast: A New Type of Environmental Threat: Could Marketing Your Company as "Green" Put It at Risk? Thursday, November 20, 2008 at 12:00 PM ET |
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| Event Details | |||||||||||||||
| Title | Webcast: A New Type of Environmental Threat: Could Marketing Your Company as "Green" Put It at Risk? | ||||||||||||||
| Date and Time | Thursday, November 20, 2008 at 12:00 PM ET | ||||||||||||||
| Duration | 60 Minutes | ||||||||||||||
| Description |
Presented by ACC's Litigation and Environmental Health & Safety Committees, sponsored by Ernst & Young. More and more businesses claim that their company, facilities or products are environmentally conscientious -- or green. Initially, many accepted such representations as nothing more than marketing puffery. However, as customers begin relying on these claims, many have been determined to be unsubstantiated, which has led to a rise in consumer backlash and increased litigation. Join the Litigation Committee and Ernst & Young for an insightful discussion about what greenwashing means, the latest trends, and how companies can minimize related risks. |
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| Speakers | Brian Gilbert, Executive Director, Ernst & Young's Fraud Investigation & Dispute Services
Moderator: Monica Palko, Associate Corporate Counsel - Litigation, BearingPoint, Inc. |
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| Unauthorized recording or downloading of this event is not permitted. | |||||||||||||||
